The biggest challenge when creating a new visual identity for Johanne Ormrod's clinic was to create something that looks professional yet modern. The current standard of designs within the field all focus on a lot of information and relying on qualifications to prove professionalism, something which we found proved rather inefficient towards the target audience.
With Ormrod onboard I created a design and a layout that aims to challenge that idea by creating a more minimalist design, focusing on the essentials of each page. We took a look at what kind of information people actually wanted when visiting a psychologist's page, and left out the rest. The result is a page that sticks out from the competition and presents Johanne's values both in the information provided and its presentation.
Visit the site at: www.ormrod.dk
