Photography as branding

Photography became an incredibly important aspect of the new strategy I developed for Idyllien, a small webshop focusing on everyday luxury items. Idyllien's products are all beautifully designed and this is what I wanted to focus on when developing the new strategy.

Working with high quality images didn't just make the products look fantastic, but it elevated the brand in the process. It allows Idyllien to communicate so much about its values in a simple and elegant way. As a part of Idyllien's new image strategy I also developed a way to work with images in social media.

Rather than reusing the same image for Facebook, Instagram and Idyllien's newsletter I created a strategy that allowed us to use the right type of image for the right platform.

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